New Match.com Ads go live on Boxing Day.

Our new Cupid and Fate Ads go live on the 26th Dec to again encourage people to take their romantic destiny into their own hands. The Ads will promote our new (and free) Personality Test which we have developed with our Chief Scientific Adviser Dr.Helen Fisher allowing people to not only gain insights into their own personality but it will also allow us to help create better matches with people they should be compatible with.

 

 

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Ross Williams
That's good to know - the industry as a whole benefits hugely from Match's advertising in the UK - it continually raises the social acceptability of online dating as a whole and drives people online.

A lot of our partners are set to triple their usual spend between Christmas and the end of January to take advantage of the raised awareness and desire for online dating - will be interesting to see what happens this year and whether the recent unusual upturn that our sites have seen against a backdrop of economic gloom continues through Christmas and New Year - I certainly hope so!!

Ross
jason

Thanks Ross, we're committed to continued investment but definitely cautious about the economic climate. We hope that the enhanced tools on Match and the relative value of the product overall still make the proposition attractive. Intuitively you'd think that in tough economic times people need relationships more than ever.

Have a great Christmas and see you in the New Year.

Jason

blackmanos
[this is good]

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