Online dating thrives on social net

2008 seems set to be the year that the popularity of online dating makes it truly mainstream. Over the past couple of months, we’ve seen coverage of online dating and match.com on high profile programmes including Sky News and Working Lunch and, continuing this trend, I was recently interviewed for Reuters TV.  It’s a big step forward to be hitting these news agendas but it’s also a reflection of the fact our industry touches on so many issues that everyone can relate to.

It was great to hear from one of our match marriages, Andreas and Jane, for the Reuters TV piece. Having chatted with them, they feel that the social perception of online dating has significantly altered since they met in 2002. Apparently, no one bats an eyelid at their ‘love on the net’ story anymore which, perhaps more than anything, indicates how commonplace online dating is becoming.