1 post tagged “wikinomics - how mass collaboration changes everything”

There's a great article in this month's edition of Wired discussing the role of the web (and blogging in particular) to help fuel greater transparancy and therefore trust in business. http://www.wired.com/wired/archive/15.04/wired40_ceo.html 

The article also references a insightful and prescient book I read recently called 'Wikinomics - How Mass Collaboration Changes Everything' by Dan Tapscott . The thesis of the book is that the web is facilitating collaboration and transparency in a scale unprecendented in history (although there are historical antecedents e.g. see the chapter on the library at Alexandria) and for the "Net Generation" this 'openess' will be a pre-requisite condition of any successful enterprise in the (near) future.

Take a look. The article is interesting and thought-provoking, the book is well written and insightful. They make me think about how we can collabarate and change things for the better. How about www.horsesmouth.co.uk as a good place to start?